Japanese Hair Straightening Holborn: Permanent Rebonding

Wake up with glossy, Poker Straight Hair every day. The ultimate permanent solution for thick, coarse, and unruly textures in WC1.

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London’s Thermal Rebonding Experts

For clients seeking a long-term solution to frizz and curls, we offer the gold standard in Permanent Hair Straightening London. Unlike a Brazilian Blow Dry which fades over time, our Thermal Rebonding process (often known as Yuko Hair Straightening or Momoko) chemically restructures the hair bonds. The result is Pin Straight Results that remain sleek and shiny, even in humidity and after showering.

We specialise in Japanese Straightening for Thick Hair and coarse textures that other treatments cannot tame. If you are tired of spending hours styling your hair every morning, this Wash and Wear Straight Hair solution creates a glass-like finish that is truly permanent on the treated hair.

Safety is our priority. We use premium, Formaldehyde Free Straightening formulas and conduct rigorous strand tests to ensure your hair is suitable for the process. Whether you are looking for a full transformation or a Japanese Straightening Root Touch Up to maintain your sleek look, our Holborn specialists deliver precise, damage-free results.

Result of Japanese Hair Straightening Holborn service showing pin straight texture

Rebonding & Straightening Menu

Japanese Hair Straightening From £90

Frequently Asked Questions

The main difference is permanence. Keratin (or Brazilian Blow Dry) is a semi-permanent smoothing treatment that fades over 3–4 months and keeps some natural wave. Japanese Hair Straightening Holborn is a Permanent Hair Straightening service that chemically restructures the bond of the hair to make it Pin Straight. The treated hair will never curl again; only the new roots will grow in with your natural texture.

When performed by an expert, no. However, Thermal Rebonding is a serious chemical process that requires precision. We assess your hair history during a consultation to ensure it is healthy enough to withstand the heat and solution. We often pair the service with an Olaplex treatment to protect the bonds during the process, ensuring your hair remains silky and strong.

Because the treated length stays straight permanently, you only need to treat the regrowth. For most clients, we recommend a Japanese Straightening Root Touch Up appointment every 4 to 6 months. This matches the roots to the lengths, preventing a noticeable “kink” where the new texture begins.

Yes, but you must wait at least 2 weeks after your treatment. We generally recommend colouring your hair after the straightening service, not before.

Yes, and we highly recommend one. Because Japanese Hair Straightening is a permanent chemical change, we offer a complimentary 15-minute hair analysis at our Holborn salon. We will check your hair’s history, porosity, and strength to ensure you are a safe candidate for Thermal Rebonding before you commit to the full service.

Our Thermal Rebonding Process

Achieving Pin Straight Results is a precise art. At New You Clinic, we follow a strict multi-step protocol to ensure safety and shine.

  1. Consultation: We analyze your hair porosity and elasticity.
  2. Application: We apply the reduction solution to break down the curl pattern.
  3. Processing: We monitor your hair every minute to prevent over-processing.
  4. Ironing: We use high-grade ceramic irons to seal the hair into its new straight shape.
  5. Neutralizing: We lock the style in place for permanent results.

Trust your hair to the Japanese Hair Straightening Holborn experts. Visit us in Central London for a consultation today.

Maintain Your Sleek Look

Keep your straight hair healthy and sharp. Book a regular Ladies Haircut to keep your ends blunt, or add a bond-building Olaplex Treatment to maintain strength.